Regular readers should agree that on Sundays I don’t talk about saving money, investment or getting ahead. I do talk on subjects other than those. I share random thoughts on Sundays.
This week, let’s talk about things that kept me busy for last couple of days. I was researching about monetization of blogs. The best practices, latest trends and more specifically-how to increase earning. Yeah shameless, you may think. Those who just rolled their eyes, please consider this, a blog can’t get successful if it’s economically weak. There are certain exceptions, alright, but generally if a blogger does not keep earning money, the blog dies eventually and slowly.
Many bloggers do not show ad on their blogs but, they sell their products, books, courses, lectures for money. They use their blogs to grow a follower base to promote their money making products. Zen Habits is the best example of this type.
So, here’s my pitch for monetization, your blogger SB needs to earn money from this blog or the charm of blogging may die, tomorrow or the day after. If you love reading me you don’t want that, right? A constant source of income brings continuous improvements in a blog. The blog attracts staff writers to fill in for the days main blogger gets caught on by life. Get Rich Slowly is perfect example of that. Perhaps when I keep earning more money you start seeing new posts here every day.
I’ll never give priority to earning than writing better content, I have a day job for that. Every day I feel more passionate about writing better than the previous day. But, money is an energy that keep bloggers running. I felt the need of researching about monetization, as I feel I am missing on something. Lower ranking blogs in personal finance domain, having half of my visitors earn a few times more than what I am earn. What I am missing?
Below are the reasons why my blog earning is low so far
1. I never formally replied to an ad inquiry. Any kind of external mailing tool including Gmail is banned at my work. Given lack of time and not-so-friendly typing feature of iPhone, my usual answers were of two lines. Turning many ad buyers off.
2. I never built a list of ad seekers. I replied the ad seekers mails and after a few days, deleted those emails to keep my blog mail box clean and clutter free. I never bothered to keep their emails for rainy days. As internet marketers say – money is in the list. I missed a list so far.
3. I was laid back, I never actively sought ad buyers. Except for my advertisement page I didn’t have anything to entice ad buyers. I always waited for buyers to initiate contact first.
4. I didn’t know buyers look beyond page rank. The Page Authority (PA) and to be more accurate, Domain Authority (DA) are the new benchmarks. Only money in small amount (for SEO) can be earned by having a better Page Rank. The real advertisement money comes in to the pages with higher PA and blogs with higher DA. Sellers of product and services do put most of their money on sites with higher DA and PA these days. I have slept on Page Rank pillow so far.
5. My blog looked ugly and lacked speed. The most efficient SEO technique is to make your site faster. Google admits it and so is the internet marketeers. Google assigns a huge weight on the page load speed in their internal page ranking system which ranks and orders our search results. My banner, side bar looked as ugly as it could. Putting many advertisers away.
6. I was rude to the guest post seekers. The mails I receive everyday asking me to accept their quality guest post with a commercial/business links, so far went only in my trash or got a one liner reply that with the link, it will cost $xxx. More than 95% didn’t reply and I ended up removing those emails later on. I didn’t realize these guest post seekers are SEO marketeers who would likely to pay for advertisements at a later time. I never saved their emails for future solicitation.
7. I don’t much talk about reader numbers and when I do I attach Google Analytics screens rather than typing them in. Many bots employed by SEO marketers search for in-line texts to gain knowledge about actual ranks and traffic visits. because, even the best SEO tools can only give them an estimate of traffic, rather than the actual number. I usually put those traffic numbers once a month and I didn’t even put an update for December. Ad seekers, so far, had no clue that I receive monthly 20,000 page views on this blog with 68% new visits. In other way, roughly it means, I have more than 400 regular blog readers.
At this time neither Adsense, nor affiliate links can bring serious money for me, all they can do now is to annoy readers and occupy real estate space. So I am keeping them out from missed opportunities list. I hardly lost any money by not putting them up.
What I am doing to increase my earning? It’s something I may reveal next week, the post has gotten really big already. And I need time to check the success of my strategy, before that there’s no point in sharing something which may not work.
Buyers, to makes things easy for you – if you are looking for advertisement/links on this blog, you can enter your email address below. I will get back to you as soon as I can.
Fellow bloggers, if you can share about your experience about what you did right and what went wrong for you in terms on monetization feel free to share here.
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