Recently, while on my way home from work, I heard on NPR radio that one insurer was offering up to a 15% discount on life insurance if you were to wear a Fitbit and let them track your daily exercise routine. The more you exercise, run, walk, the more of a discount you’ll earn.
Yet according to the same NPR report, the new generation of potential policyholders are not biting. Life insurance ownership is at the same level it was in the 1970s. And that’s despite the population growing by 20% since then.