While it may not be entirely suitable for everyone, there is no doubt that gold is a unique and potentially lucrative investment that remains enduringly popular. It remains one of the few assets that can be traded either physically or on paper, but it is the status of gold as an actual measure of wealth that earmarks the commodity as a unique haven during every economic austerity.
Its consistent historical performance also offers solace to investors and is extremely unusual in an increasingly volatile financial market. Since the days of early monarchies, gold has been the primary mode of investment, until recently, when stocks took over that role. Still, experts recommend having 10-15% of investment in gold.
So why does gold present itself as such an essential asset to hold onto?