It is often said that it takes money to make money. Nothing in the world is free and you will need to initially invest if you ever hope to turn a profit. For better or for worse, these statements are absolutely true. In the same respect, it is also a fact that you should not be forced to spend a significant chunk of capital in order to create a successful marketing campaign. Let’s use an example to highlight this point.
Imagine two fisherman are sailing across the same lake. One is uncertain of what bait to use, so he simply throws it all over the side of his boat in a vain attempt to get a bite. The other fisherman realizes that the fish contained within the lake are more interested in lures than bait. So, he casts his rod out into the water. Which one do you think will arrive home with dinner?
The main takeaway point is that the most successful advertising campaigns should never force you to spend an inordinate amount of time or money. This is where the concept of niche marketing comes into play. Just what does niche marketing entail and are there any money-saving techniques to employ that will quickly turn the heads of potential customers?
Niche Marketing 101: The Basics
Niche marketing can be thought of as painting with a fine-tipped brush as opposed to a six-inch mop. Success lies within the details. In the past, a pervasive myth existed which claimed that more was better.