When you first started considering becoming an affiliate marketer, you probably had specific reasons for doing so. Maybe you weren’t happy at work, or maybe you needed a way to earn money on the side while you were in school or building your own business.
It could be that you wanted to live a life filled with travel, and you heard about stories like John Crestani that led you to affiliate marketing. But have you ever really thought about what your affiliate business goals are?
Goals in an Affiliate Marketing Business
When you’ve created an affiliate business, goals may include both personal and professional goals. You may want to earn enough steady income to quit your day job; you may want to become a millionaire through Internet marketing.
These are both personal goals. Professional goals may include things like, “Exceed 1,000 sales conversions in a week,” or, “Produce a training program for affiliate marketers to sell on my personal blog.”
If you’ve been going along for the ride, advancing your affiliate business based on immediate needs and data, it’s a good time to sit down and decide what your goals are.
Choose goals that can be accomplished soon, as well as affiliate business goals that will take time and several steps to complete.
This helps you give your business focus and ensures that you are able to quit your job, finish school debt-free, or achieve the lifestyle that you envisioned when you first started out.
How a Marketing Program Can Help
Now that you’ve got your affiliate business goals in place, it’s time to talk about how you’re going to get there. A marketing program just means a set of actions that you’re going to use to achieve your affiliate business goals.
Let’s take the case of a person who wants to achieve 1,000 sales in a week as an example.
Creating a marketing program specifically for an affiliate business is easy once you get the hang of it – and you’ve probably already been doing it without realizing you were creating a marketing program.
Start by narrowing down exactly how many avenues you want to pursue with the specific product you want to sell 1,000 times that week. Then, for each avenue, ensure that your advertisement is optimized for that audience.
For example, if you plan to use affiliate links on your site, in forum comments where your audience hangs out, and in the description of helpful YouTube video reviews that you’ve created, you’ll need: blog post content, time to post relevant and helpful posts in a forum, and an attractive YouTube video description.
Then decide what investments you’ll need. If you were using a PPC advertisement, you’d have to decide your monetary budget here, but with the examples, we’re using, you’ll have to decide when you’ll invest the time into each one of these tasks.
Finally, you need to decide how you will measure the success of each avenue you’ve chosen. With your website, you should have affiliate software in place to analyze traffic and conversions.
You may decide to use other rubrics for measuring success in a forum conversation, such as how many direct replies you got in the conversation.
If any avenue is not meeting your expectations for performance during the week, adjust your investment efforts so that you are putting the most time and energy into what works.
This is how you can go about creating a marketing program that will meet your affiliate business goals. Try out this focused approach with your next campaign to see how much you can accomplish.