John Hancock’s new ad campaign emphasizes that the company functions as a manager of managers. This is not simply a reuse of a common business phrase. It’s a statement about the kind of service that this company can provide.
Rather than simply providing the sort of investment and other financial advice which one could attain from many of John Hancock’s lower-level competitors, John Hancock provides the kind of financial insight that professionals use for their own clients. In this way, they are a manager of managers – an elite brand built upon insights and research that is not commonly available or widely known.
To get beyond the ordinary of your financial situation, whether you’re a professional money manager or not, you’ll need insight on the level of John Hancock.Investors and financial minds of all sorts can’t thrive in isolation. This is because economies and markets are far too complex for individual comprehension.
Rather, these vast networks of finance have to be beheld and analyzed in tandem with dozens of other experts, the more experience and knowledge held by each team member the better.
This is the situation at John Hancock. Each financial advisor employed by this finance giant is an expert in his or her own right. Each could function as manager in almost any capacity in many corners of the financial and business worlds. Rather, they function as consultants and personal analysts for their customers.
These customers are often some of the world’s most respected financial minds in their own right, but everyone has to learn from somewhere. If you are a person who manages other people’s money, or who provides insight to others, make sure that you are adding to your knowledge all the time.
Employ a team at John Hancock to make sure that your personal insights are sharp. If you are a manager, let John Hancock manage you.