You must be aware of latest charitable campaign going on in Facebook, where many of my friends pouring buckets of ice water on top of their head.It’s the ALS ice bucket challenge, a campaign to raise fund and awareness towards ALS syndrome. For many the campaign is stupid but, it’s actually not. While the cause is great, it established on the latest social media campaign strategy. like businesses, charitable organizations are also going the social media route.
On the surface, fundraising seems simple: All you need is a worthy cause, and people will happily donate. As anyone who has ever been involved in fundraising can attest, though, it’s rarely that simple. Even the most worthy of causes have competition, and while the overall economy has improved and people are beginning to give more money to charity again, charitable giving has not yet reached pre-Recession levels.