It is often said that it takes money to make money. Nothing in the world is free and you will need to initially invest if you ever hope to turn a profit. For better or for worse, these statements are absolutely true. In the same respect, it is also a fact that you should not be forced to spend a significant chunk of capital in order to create a successful marketing campaign. Let’s use an example to highlight this point. 

Imagine two fisherman are sailing across the same lake. One is uncertain of what bait to use, so he simply throws it all over the side of his boat in a vain attempt to get a bite. The other fisherman realizes that the fish contained within the lake are more interested in lures than bait. So, he casts his rod out into the water. Which one do you think will arrive home with dinner? 

The main takeaway point is that the most successful advertising campaigns should never force you to spend an inordinate amount of time or money. This is where the concept of niche marketing comes into play. Just what does niche marketing entail and are there any money-saving techniques to employ that will quickly turn the heads of potential customers?

Niche Marketing 101: The Basics 

Niche marketing can be thought of as painting with a fine-tipped brush as opposed to a six-inch mop. Success lies within the details. In the past, a pervasive myth existed which claimed that more was better.

Today’s post is about small business. Many of our readers are business owners and I tend to publish contents geared for them. Today we will talk about the need of customization for your business.

The choice between pursuing a custom-built solution over a pre-built alternative is a dilemma that is faced by decision-makers in many industries. There are advantages and disadvantages to both sides of the argument. In some cases, it may come down to the particular business or piece of equipment that is under consideration. At other times, general guidelines and financial concerns may be the factor that most influences the final outcome.

Writing a great business plan is one of the most important steps for a young company. During those shaky early days of the business, workers need guidance on what the main goals are to their employer.

A business plan functions as a playbook that gives people direction. It’s the best way to plot a course for a better tomorrow. When you’re writing a business plan, though, you need to keep a few business tactics in mind. Here are five elements of an amazing business plan.

This article is geared for small business owners as an insurance guide according to the needs of their business. In the present age of litigation, it’s in every entrepreneur’s best interest to make sure they have the right insurance policies. This isn’t too difficult, given the plethora of online resources that can point you in the right direction. In fact, you can conduct a quick search of related businesses in your industry to find out what insurance policies they’re carrying.

The basics tend to include liability insurance, property insurance, health insurance and its derivatives and more. For the latter, you can see more information here. But beyond health and worker’s compensation, there are quite a few more obscure insurance policies that just might be tailor-made for your company.

Food trucks have now become some of the most popular food eateries in some of the country’s largest cities. It’s a great way to start up a small food business without having to purchase real estate. Of course, while it offers a lot of potentials and some great fun, it’s not easy to start up your own food truck business.

If you’re not sure where to begin building your business, here’s a look at some easy steps you can follow to get your food truck business up and running.

If you were to ask all new small business owners across the country what one of their primary objectives for their company is, it’s likely that reaching financial independence would be one of, if not the most crucial target they are aiming for.

Independence is like a freedom, freedom from mundane, freedom from debt, freedom from having to borrow money to run your business. A financially independent business generate its own cash flow. You no longer need to borrow working capital to run your business. There are certain ways to reach business financial independence.

There are thousands and thousands of people who, every year, envision themselves kick-starting a business of their own. Many are successful, going on to build up what is a profitable business in the years after. Some take the plunge without any prior planning and research, only to fall at the first hurdle.

Others simply keep their dreams exactly that – a dream – choosing to opt out of setting up their business and staying within the rat race that just wasn’t meant for them.
What exactly is it that’s holding these business hopefuls back from achieving their ambitions of owning a business, and if you’re reading this as an entrepreneur-to-be yourself, are you being held back by the same barriers as others?

People surveyed 2,000 optimistic business builders in the UK, to find out exactly what it was that lured them towards the idea of starting a business, as well as what stopped them in their tracks.