If you’ve always thought you need a physical product or a thriving order book to get your business funded, you’re in for a ride! Though it sounds counterintuitive, your business idea is the most important aspect of your business.
You might think it would be your actual product or service, the profit generated, or the assets you accumulate – mainly because you can attribute monetary valuation to these things. But it is your idea that is the most valuable simply because you can’t put a standardized price on it. Your idea is the ‘why’ of your business – something investors deem crucial when deciding whether or not to fund your initiative.