If you’re an experienced traveler who enjoys exploring new corners of the world and wants to start your own business, setting up a travel agency can be ideal for beginning your entrepreneurial journey. In fact, starting a travel agency is a highly demanding and profitable business idea since the size of the global travel agent sector was worth nearly $432 million in 2020 and is forecasted to reach $833.5 billion by 2025.
Nevertheless, with so much competition, every travel agency is fighting for its piece of the cake and wants to have more clients and happy travelers than what they currently have. Unfortunately, many agencies lose their focus along the way and can’t turn around their business for the better. Luckily, we are here to help.
Regardless of whether you have an established travel agency already or you’re just planning to start, you need to have some highly efficient and effective strategies in order to run a successful business.
Below, you will find some powerful tips on how to run a thriving travel agency and ensure that your business maintains its viability and continues to grow.
Highlight Your Advantages
An average travel agency tries to compete with its main competitors by lowering its prices and similar marketing strategies.
But, on the other hand, a successful travel agency highlights its unique benefits and makes prospective travelers choose the agency over others, not because of the lower prices but because of the competitive advantages it provides for its clients.
So, if you want your agency to be successful, point out the advantages of your travel service on your website, billboards, digital ads, and any other place that you utilize to market your business.
Setting up your online ads to increase leads or bookings is akin to running an experiment. It costs money to run ads, so you need to get the most out of them. You can turn to experts for help—a PPC agency focused on Google Ads can help you obtain the results you want.
Then, ask your former, satisfied customers for an honest review of your service where they’ll highlight all positive aspects of the experience they encountered with your travel agency.
Typically, your happy customers will be glad to share their honest testimonials about your business and make them available for you to post on your website and social media accounts.
In addition, is there any other “catch” that clearly sets you apart from your biggest competitors?
For example, you can showcase that your business is legit by displaying your cheap small business insurance policy badge on your “About Us” page to show prospective travelers that your business and its clients are covered in the case of mishaps and accidents that regularly occur in the travel industry.
Make the Most Out of Social Media
Nowadays, travelers of all age groups are active on social media platforms where they chat with each other about travel programs, share experiences of former travels, and express their traveling preferences.
Make the most out of social media channels by having business accounts on all social media platforms of your interest where you can engage and interact with your existing and prospective clients through sharing your latest travel services and posting high-quality photos and videos, which can leave a great impression of your business and motivate prospects to follow your account.
Utilize a Digital Booking Software
The digital era has revolutionized how most businesses work, and it has also greatly affected how travelers book trips and how travel agencies can sell their packages.
As a result, by utilizing digital booking software, you can offer your clients the possibility of online booking through your website or third-party selling platforms.
This way, you won’t need to worry whether your employees are sitting behind their computers or answering incoming phone calls all the time.
If you opt to incorporate digital booking software, people can book their favorite travel program at any time of the day since the system receives and automatically processes all reservations through your site.
Go for a Specialized Travel Niche
Even though you probably run a general travel agency, selecting a niche and becoming the leading travel agency in that field will ensure your success.
Of course, summer tourism and winter wonderlands can be your side gigs.
But what about those exotic places where only exclusive travelers go, what a big hit would that be for your agency.
Not only that but being among the rare travel agencies that offer such adventures is an enormous marketing trick.
Follow the latest consumer travel trends and organize your trips according to the trends that catch your eye.
Even though the Eiffel tower, the pyramids in Egypt, and similar well-known attractions are gorgeous places to visit, offer something different and unique, and help your clients discover a whole new world.
The tips above will help you find the path you’d like to follow with your travel agency.
So, don’t be afraid to take the first step and shuffle things up and run a successful travel agency as you’ve always dreamed of.