Blogging is a learning process. During the holidays last week, I was learning keyword research. I am putting it out for my readers who are bloggers by themselves.
This article is not about deciding new topics based on a number of search queries they can generate in future. This is about that part of keyword research where you want to write a guest post or want to build links, based on certain keywords contained in published articles.
The objective is to tackle the words that can generate maximum visits to your site.
I took the help of Google Webmaster Tool in doing this.
Understanding Google Webmaster Tool
Logon to WMT and go to “Your site on the web” section, then click on “Search Queries“.
You will see the list of searches performed to visit your site in last 30 days. Below picture is how my screen looks like (it shows 9063 rows, that means, I had 9063 SE visitors last month), for obvious reasons I blurred out the search words.
Let me first explain the columns, then I am going to talk about how I zeroed in on search terms that I wanted to build links on.
Impression – The number of searches where the site came up in google search results.
Clicks – The number of times site link was clicked from the search results.
CTR – Click Through Rate, basically the ratio between clicks and impressions.
Average Position – The average position of your article link in the search results. As a Google search result is based on many factors like past browsing history, Google reader subscription, Google plus activity and mostly the user location, your links constantly go up and down between searches.
Change – Change with respect to the previous 30-day window. This is particularly useful to gauge your link building performance.
Good to see OCAAT links in top 10 (that is Google first page) for many of the queries. Only a few visible on the screenshot but, there were plenty of others down below.
I can guarantee you will have many of your keywords in top 10!
How to choose keywords to build links on
My method is straightforward (although there are plenty of different suggestions on the web available), I downloaded this data onto a spreadsheet. Then, I filtered the keywords that are lying between 10 and 100 and arranged them as per impression number.
I didn’t want to do anything with words that are already in top 10. Unless I see a downward movement next month, I’ll not work on them. I will only give the internal links to words though future OCAAT posts.
I took the first 10 words (with highest impression numbers) and then arranged them as per their CTR numbers. You can’t rely solely on impression numbers. The topmost key word for me is “carnival“, the one with 12000 impressions. When you look into the CTR column, it has nothing in it.
I don’t want to build links with keyword Carnival, as searchers rejecting my links. There is a high chance that what they want to search and what I presented (blog carnivals) are totally different.
I wrote a few guest posts on top 5 keywords and would be taking a stock next month on the performance of my research.
Last week my vacation ended and all the unfinished and pending work greeted me starting from Monday. Didn’t read much of the fellow bloggers. I published three articles in all but, they all were written during the end of December. Here are some of the blogs worth mentioning and recommending for you.
Everywhere I see a goal post on almost every other blogs. I made up a point to ignore the goals post this year. And rightfully I didn’t set up any goal for me this year.
The most informative post I found is an encyclopedia of light bulbs written by Money Cone
I don’t know how soon I can make it happen, but no harm in being positive that we can make millions in passive income. Prairie Eco Thrifter presents make millions in passive income.
Financial Highway presents 50 work from home ideas.
If you don’t know how Facebook makes money, this Funancials article is for you.
Free From Broke just posted on growing consumer power. And folks, this is my topic for the Monday post!
Frugal Dad presented an interesting info-graphic on Problems with Patents.
Krant Cents talks about some nightmares that a landlord has to face. I am thinking to continue renting as long as possible 🙂
Untemplater talks about productivity, my favorite subject, and brings up few very good pointers to the things we should avoid doing in office.