Black Friday, or the day after Thanksgiving, is the biggest shopping day of the year. Last year, consumers spend over $11.4 billion dollars on this day alone.

It is estimated that 152 million shoppers went to retail stores on Black Friday (remember, there are only 311 million people in the United States, so that is almost 50% of all people living in the US). So, what is it about this day that draws so many people out to shop? Is it the deals?