You must be aware of the latest charitable campaign going on on Facebook, where many of my friends pouring buckets of ice water on top of their head. It’s the ALS ice bucket challenge, a campaign to raise fund and awareness towards ALS syndrome. For many the campaign is stupid but, it’s not. While the cause is great, it established on the latest social media campaign strategy. like businesses, charitable organizations are also going the social media route.
On the surface, fundraising seems simple: “All you need is a worthy cause such fundraising for youth sports and people will happily donate. As anyone who has ever been involved in fundraising can attest, though, it’s rarely that simple.