One Cent At A Time

A Personal finance blog to get rich

New Age Impulse Buying – Buying Things Online

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Bloggers are always fed constantly with various survey reports and studies. being a personal finance bloggers, I do get daily dose of emails containing press releases and market trends. Last week I received an email from a well known market research firm, about the latest trend in consumer buying experience. It reported declining over the counter sell and increasing online sells over the Black Friday weekend.

Shopping Mall

Spending at physical stores declined by 2.9 percent compared to the same four-day period last year beginning with Thanksgiving day. Whereas Cyber Monday sales soared 21 percent over last year. Also, this year’s Cyber Monday was the biggest online shopping event to date.

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How Payment Method Impacts Product Quality Choice

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The following is a guest post from David Rodwell, enjoy the post!

We like to think that we’re responsible and thorough consumers. When we get ready to make a major purchase, we consider all of the financing options, and choose the right one for the product. Yet, what you may not realize is that the method you use to pay for a given product may actually impact which product you choose.

That’s the conclusion of some recent research by Professor Promothesh Chatterjee of the University of Kansas and Professor Randall Rose of the University of South Carolina. Their recent paper suggests that the payment method consumers choose impacts just how they make their decisions.

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How Rampant is Impulse Buying, Infographics

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Impulse buying is a major weakness among us. When they contacted me for my willingness to have a info-graphic post, I wanted them to write on this topic. I have previously written about my old trusted method of controlling impulse buys.

Still at times both SMB and I make impulse purchases. The info-graphic shows the most rampant place where impulse buying happen is your grocery store. Yes, I also felt that way.

When we blog about impulse buying, we always talk (and probably think) about major purchases in malls that we make, usually the ones which cost more than a couple of $10 bills. But, even a $2 item can be purchased impulsively. Grocery stores advertise items on sale, you go to that grocers to take advantage of the on-sale items and you end up buying mark-up items as well.

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Tips To Stay Away From Impulse Buying

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How often were you the victim of impulse buying? More or less 100% of shoppers become victim of impulse buying. So much so that Walmart has a department for specific items, named “Impulse”. Generally, they are displayed near the check out counters.

When we see them we feel the urge to purchase those chocolates, batteries, et al. Did you ever try to count the money that you spent on impulse purchases? You’ll be surprised when you do!

This is an innovative way to control impulse purchases which I try often and every time it results in a success. Being lazy sometimes do help. it goes like this – When I feel like buying something, I say “Nah, not now, after an hour maybe” or “maybe on next trip”. The next never comes, and that’s the big thing when you’re avoiding purchasing of something you don’t actually need.

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