Recently, while on my way home from work, I heard on NPR radio that one insurer was offering up to a 15% discount on life insurance if you were to wear a Fitbit and let them track your daily exercise routine. The more you exercise, run, walk, the more of a discount you’ll earn.

Yet according to the same NPR report, the new generation of potential policyholders are not biting. Life insurance ownership is at the same level it was in the 1970s. And that’s despite the population growing by 20% since then.

While all life insurance policies serve the same general purpose – providing funds to your family in case of your death – not all types of coverage are equally ideal for you and your family’s long-term financial future.

Like the IRS, life insurance companies can make it difficult to understand all the fine print, terms and conditions. Sales representatives, agents, brokers and financial planners can also make things worse by marketing certain policies because of the huge commissions they earn after each sale.

Apologies for long absence of posts on my blog. I had to go to India to take care of my father, he had hospitalized with critical condition. Now he’s doing good and I am back in states. This is a guest post from Ruby, she talks about benefits of having an insurance coverage and steps to take to get a million dollar coverage.

Insurance cover is the amount of liability or risk that insurance services cover for an entity or individual. An insurer issues it in the event of unwanted or unforeseen occurrences. There are various types of insurance covers like life, auto, and other exotic forms like whole-in-one insurance cover.

Like it or not, death is inevitable, with life insurance there is a protection against the loss of income that would result in case the person who is insured passed away. In this article I am not going to advice you about a mathematical formula to derive at your need. I’d only let you think about your need so that you can come up with the figure yourself. I’ll just outline the requirements for your calculation.

In basic financial planning, life insurance is of great importance. Figuring out exactly how much life insurance you need can be a daunting task, but it is one task that you need to tackle especially if you have dependents looking up to you. One of the basics your should look at while deciding upon your life insurance is to  consider the standard of living that you want your beneficiaries to maintain in addition to your financial situation.