Instagram is a popular social media platform with over a billion users. Some of the most pressing topics worldwide are often discussed on the app.
To be a content creator on the platform, you’ll have to identify a niche that works for you before you start creating your content. You can’t be a “Jack of all trades” on Instagram. Otherwise, you might find it hard to grow.
Selecting a niche isn’t difficult – you just need to identify your interests and choose a topic based on that. However, if you desire some of the most popular topics on the platform you’ll need some research. You can perform a hashtag search and look at topics with the highest post count. This way, you’ll figure out some of the most well-known and talked about topics on the gram.
In this article, we’ve put in the work to find the top 10 most relevant topics on Instagram this year. Here’s the list.
10 Most Relevant Topics on Instagram In 2022
Fashion is one of the most mentioned topics on Instagram and in the world. It wouldn’t be a stretch to say there’s no better social media network to promote fashion than Instagram.
The top-quality visual nature of the app is excellent for showcasing new fashion trends and advertising different fashion apparel. In addition, the new in-app checkout feature on Instagram has further bolstered the growth of fashion businesses worldwide. This makes the Instagram space not only suited to taking amazing videos and photos of clothing but also to getting them sold.
The fashion topic makes the list because it has over one billion posts on the gram. Its hashtag is often used by high-end brands and successful businesses to post various outfits, bags, shoes, jewellery, accessories, and more.
If you’re looking to become a content creator, or aiming to increase your brand exposure, fashion is a good niche to tap into. You can look up tools that manage social media posts to help your content scheduling.
Art is another popular topic in 2022 with wonderful creations worldwide. On Instagram, many users can share their love for art and also appreciate the work of great artists. As designers, many artists use their Instagram accounts as art portfolios to showcase their work.
You can promote your art posts through #painting, #sculpture, #literature, and many others. This category has up to 919 million posts on Instagram.
Posts on travel are also popular on Instagram. Many travel blogs on the platform post content about different countries, islands, amusement parks, and resorts. Travel influencers often seek out the best summer destinations and post them on their page to get views and attract more followers.
If you enjoy travelling a lot, the travel niche is where you should be on Instagram.
Posting travel content can attract many followers and even sponsors. Establishments can offer discounts on their services in exchange for publishing photographs of their properties.
Hence, if you’re a famous travel blogger you’re bound to get some free meals and cut costs on accommodations in famous hotels.
Health is one of the most important aspects of our lives, and it, therefore, deserves our full attention. Instagram is an excellent space to get advice on various health topics from numerous healthcare professionals.
You can find topics on physical health, emotional health, and also mental health on the platform. If you’re not feeling too good, are experiencing childbirth, or even having a mental crisis, there are special pages on Instagram that provide you with proven tips that will help you.
Most of the healthcare pages are handled by doctors and certified professionals. If you ever feel overwhelmed by a health issue, Instagram is not a bad place to visit for answers.
Eating good food and being healthy are both sides of the same coin. Often, you’ll come across topics about eating healthy and dieting tips that are very useful. These combine two popular topics and can easily provide a niche for you to specialize in as a content creator.
The Health topic on Instagram has over 153 million posts.
Art and design usually go hand-in-hand, and they’re popular not only on Pinterest but also on Instagram. You don’t have to look too far to spot a design post or an art mural on Instagram.
On Instagram, you’ll find plenty of posts about graphic design, architecture, interior design, and many more under this category.
Famous design influencers champion the design category. There is no platform more suitable for fledgling designers looking for an active platform to show their talents than Instagram. There are over 231 million posts about design on the platform.
Fitness is another important aspect of our health. Many people are already practising it. However, many people are still yet to join the bandwagon. if you have a thing for fitness, Instagram is the perfect place to motivate others to take fitness seriously.
There are already several fitness experts and influencers that share exercise videos to inspire people. They also spearhead fitness challenges that encourage people to participate. Whether you’re looking to inspire people to adopt fitness or just want to be inspired yourself, Instagram can help.
Fitness posts often get plenty of engagement and you may not need to buy Instagram likes if you use its hashtags properly.
The fitness topic on Instagram has up to 489 million posts. Make sure to share your fitness journey with the world and help many people overcome their fitness hurdles.
Many food lovers out there would be happy with this topic. And why not? Food is everything. We can never forget about food, and we don’t think anyone can. It is up there in popularity with the likes of fashion and other common topics on Instagram.
Many Instagram users can’t get enough of the artistic meal preparations, elite presentations, delicious shots, and foodie video clips. Most dishes or food get their own hashtags and they’re often grouped into classes. Food topics also pop up in fitness, dieting, and even health-related posts.
Most food content is posted by influencers or food bloggers who go to different countries and try out food from various cultures. Other food content often come from chefs showcasing their culinary skills and eateries that advertise their menu. The food topic on Instagram has about 485 million posts.
Inspiration is another unique theme on Instagram. There are millions of motivational quotes with different designs and categories. You will find motivational quotes on finance, fitness, health, relationships, and many more.
There are nearly 225 million posts on this Instagram topic. Although some users may find inspiration posts silly and funny, others find them calming and helpful.
The party category has also emerged as one of the most prevalent topics on Instagram in 2022. As millions of Instagram users celebrate memorable moments like weddings, birthday parties, graduation, and lots more, they share them on Instagram. The party theme on Instagram has about 185 million posts.
Nature is unmatched when it comes to producing a sense of tranquillity and calmness. It has a way of inspiring awe in everyone. so, it’s no wonder the topic makes this list. Instagram is an excellent place to upload and view posts about nature.
Under this topic, you’ll find landscapes, sunsets, oceans, moon, mountains and many more. Some of the famous nature hashtags include #twilight, #sunset, and #snow.
Nature often appears beautifully in pictures. Hence when sharing nature related content you’ll naturally attract users who love tranquil images and travelers that love exploring.
These ten topics are the most popular on the Instagram space in 2022. Each topic offers multiple hashtags.Selecting a preferred niche is an important step in becoming a content creator. We hope that this article helped in your search for popular topics and made it easy for you to select one.
Enjoy generating content!