• Home
  • About
  • Advertise
  • Contact
  • Policy
  • Guest Post
  • Archive

One Cent At A Time

A Personal finance blog to get rich

  • Email
  • Facebook
  • Pinterest
  • RSS
  • Twitter
  • Beautiful Life
  • Becoming Rich
  • Beginners Guide
  • Extra Income
  • Productivity
  • Saving Money

7 Ways to Market Your Small Business at a Low Cost

October 15, 2014 3 Comments

Share this:

  • Tweet
  • Email

So how many of my readers are actually small business owners? If you are are self-employed I guess you are one. Even bloggers who quit their day job, the blog is a small business. This post will cater to them, the small business owners. Spending money on advertising, marketing and spreading the word out takes a lot of time, energy and money. So what about getting some tips on none-to-zero-cost marketing? Which is as effective as spending thousands of dollars! read on.

Small Business 1

When it comes to marketing, the small business owner has a tough job. Not only are resources tight when it comes to paying for airtime with radio and television, but oftentimes, the marketing department is small or non-existent, which forces employees and owners to comes up with ideas and ad campaigns, regardless of whether or not that type of expertise is in their wheelhouse.

Thankfully, with a little creativity and effort, you can effectively market your small business for next to no money by making use of these seven ideas.

How to market your business at low cost

1. Donate Products or Services to Charitable Events

It isn’t hard to find a worthy cause in most communities, so the chances are good that there are plenty of organizations and people right in your neighborhood who would benefit greatly if you chose to donate your products or services.

Whether they’re running an online auction or need prizes for a fun run, donating the goods associated with your business will pay you back in big dividends. Besides being a tax write-off, the people working the charitable event and those participating in it will learn of your company and associate it with generosity — two bonuses that will greatly aid your marketing efforts.

2. Car Stickers

Whether you have a company car that can accommodate a permanent decal or you choose a magnetic sign that can be removed when you aren’t working, car stickers are a great way to promote your business. Everywhere you or your employees drive, people will see your company name, logo, and contact information. Which increases brand awareness.

Psychologically brand awareness plays a major role in our buying decisions. We are less skeptical about a product when it’s from a brand name we are aware of.

Just be sure that everyone who gets behind the wheel is a conscientious driver. Cutting people off, running red lights, and otherwise engaging in less-than-stellar driving behavior will cause people to assume negative traits about your business.

(Read Also – 6 Ways to earn money from your car)

3. Offer Free Classes or Seminars

Regardless of what you sell, you have knowledge that would be welcomed by potential customers in a free class or seminar.

Do you run a bakery?

Offer classes on bread-making techniques.

Do you run an accounting firm?

Give a free seminar around tax time to highlight common deductions that people miss.

While it may seem like giving your expertise away can’t possibly come back to you as dollars, the truth is that people will start to associate you and your company with quality, knowledge, and expertise, which means the next time they’re too busy to bake a birthday cake or finish their taxes on time, they’ll give you a call.

4. Send Hand-Written Thank You Notes

It seems somewhat old-fashioned, but sending hand-written thank you notes to customers who have utilized your products or services is a great way to keep your company in the forefront of your customers’ minds.

It’s also a great way to include a time-sensitive coupon that will bring them back to your storefront for another business transaction. It also lets them know you value them and their business, and in an age of massive corporations who think of customers in terms of broad swaths of numbers, statistics, and demographics, that sort of special treatment stands out.

Your best customers are always the ones you already have, and going the extra mile to keep them is well worth your best efforts.

5. Utilize Email Marketing

To many small business owners, email seems archaic and stodgy — especially as new social media startups emerge on what seems like a daily basis. However, email marketing is still the most effective form of online marketing you can do, and it’s still 100 percent free.

Small Business at no money

If you aren’t collecting customers’ email addresses, it’s time to start. From there, craft thoughtful, well-designed, well-written email newsletters that keep your customers up-to-date on your current offerings. Send these out twice a month, and you’ll be amazed at how routinely your faithful customers stop by or make use of your services.

6. Collaborate

Join forces with another business in your area that offers a complementary product and market a joint offering that gets both your businesses in front of the others’ customer base. Or, if your business is conducted online, find a business that might attract a similar demographic to yours, and swap ads on one another’s sites.

In any way you can, find ways to collaborate with like-minded people and businesses in ways that will be mutually beneficial to you both.

7. Use Your Blog

Blogging is essential for your business promotion. If you aren’t already blogging a few times a week, it’s time to get cracking. Providing useful, meaningful, and well-written content is one of the easiest and most consistent ways to increase traffic to your website and keep your customer base engaged.

From letting customers know about new products to offering how-to tips related to your industry, provide the people who keep you in business with compelling content that will enhance their lives.

Marketing your small business is a job from which you’ll never rest. Thankfully, these seven tips are inexpensive and simple enough to employ for just about every business owner.

LIKE THIS POST?
I agree to have my personal information transfered to MailChimp ( more information )
Join our community of 8000+ subscribers to increase your net worth and build wealth
We hate spam. Your email address will not be sold or shared with anyone else.

Share this:

  • Tweet
  • Email
The tool that changed the way I manage my personal finance - Personal Capital, The Best Free Personal Finance Tool

Want to start a WordPress blog now? The onecentatatime.com blog is hosted by Siteground Web Hosting. For only $3.95 a month, Siteground can help you set up and host your website/blog quickly and easily.

About the Blogger Hi I am SB, a personal finance enthusiast with a career in software development. I am an immigrant to the USA since 2005, after being born and brought up in India. This 40 something technocrat lives and breathes personal finance whenever he gets time from the day job, job as a husband and a dad

Some links on this page may be affiliate links, if you make a purchase following the links, I may earn a commission. Read affiliate disclosure here
« Precautions before You Trade in Penny Stocks
Importance of Personal Finance Lessons for Teenagers »

Comments

  1. Nina @ RichLife.io says

    October 15, 2014 at 7:58 AM

    Excellent tips. As a small business owner I’ve found it hard to decide where to start, weighing what would be most cost effective or have the biggest impact. There’s some here I hadn’t thought of like #1. Car stickers on the other hand is something I was musing on just the other day. I’ll take that as a confirmation of it being a good idea.

    Reply
  2. Katie says

    October 17, 2014 at 1:22 AM

    I like the idea of using hand-written thank you notes – such a rarity these days.

    Reply
  3. [email protected] says

    October 17, 2014 at 7:25 AM

    Great tips SB. I was thinking about giving away some T-shirts to promote my blog. Do you think that would be effective? I found a supplier that can do the complete work for about $7 a shirt.

    Reply

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.



Create your own blog in 20 minutes and $20

Personal Capital, a free tool to change your financial health today

I use and suggest Upstart, for your personal loan need

CreditKarma, a free tool to check your credit scorey

I use Coinbase, for my crypto investments

101 Cents at a Time

101 Ways to Earn Extra Money on the Side
201 Frugal and Perfect Birthday Gifts
101 Ways to Save Money Everyday
101 Ways to be Better and Successful at Work
101 Ways to Save Environment and Energy
101 Frugal and Romantic Anniversary Ideas
101 Low-Cost Men's Fashion Ideas
101 Personal Finance Tips
101 Ways to Reuse Household Stuff
101 Things to Do, When Nothing to Do
101 College Graduation Gift Ideas
100 Tips for Ecommerce Startup
101 Ways to Enjoy Indoor During Winter

Popular Posts

Quick Cash - How to make $100 legally, in a day
Living well on less than $10,000 a Year
Top survey sites for side income
What to do when auto repair goes wrong
Where should I invest my money now?
20 Ways to be productive and happy at work
51 Ways to get out of debt
Be a better person in 15 days, 15 ways
Income ideas for retirees and senior citizens
51 side jobs for college students
Urgently need a large amount of money?
Should I buy or should I rent?
Best Personal loan providers
25 Ways to save environment
25 DIY car repairs to save money
How to decorate office cubicle
How to show your wife you care
50 Financial Rules for Success
51 Frugal weekend family activity ideas
Become Rich By Saving 1 Hour Of Daily Wage
How much do I need to save for retirement?
How to negotiate your salary

Follow us on FaceBook

About Author

SB

Blogger by choice and IT manager by profession. Finance is my passion and gardening is my greatest satisfaction. Born in India, settled in US, Husband and a father. I created this blog in 2011 with a vision to help others. Thanks for your patronage. More info on my "about" page.

View all posts


Subscribe

Join our community of 5000+ subscribers to increase net worth and build wealth

Advertisements

Personal Stories

How I got a new HP computer replaced
Was COVID circulating in USA in fall of 2019?
How my credit score went up 800+
Why I didn’t invest in Bitcoins
How I controlled impulses to buy things
Why this blog is named One Cent at a Time

Subscribe via Email

Site Disclaimer

Disclosure of Material Connection: Some of the links in this web site are “affiliate links.” This means if you click on the link and purchase the item, I will receive an affiliate commission. Regardless, I only recommend products or services I use personally and believe will add value to my readers. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”
Read full Affiliate disclosure


One Cent at a Time is published by SB. The opinions expressed herein by him are his own and not those of his employer or anyone else. All content on One Cent at a Time is for entertainment purposes only. By reading this blog, you agree that SB and/or One Cent at a Time is not responsible for any actions taken after reading this blog. For the full disclaimer, click here .

Major Media Mention

One Cent at a Time Media Appearances

Copyright © 2022 One Cent At A Time · Designed by Nuts and Bolts Media
loading Cancel
Post was not sent - check your email addresses!
Email check failed, please try again
Sorry, your blog cannot share posts by email.